Many of you will remember this time last week, we were invited to the exclusive launch of the LG Arena KM900 blogger event (here and here!). It was a great chance to be able to see live for the first time how the latest LG S-Class user interface worked on the new LG Arena – a full touchscreen mobile phone which LG has pitched to be “the place to play”. As we begin to see the LG Arena arrive at highstreet retail shops, we take a look at some of the features of the Arena and how it compares to benchmark touchscreen mobiles like the iPhone.

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LG Electronics and PRADA today announced that the partnership that created the PRADA Phone by LG will release its second handset later this year. Almost identical to the highly successful original, the new very stylish mobile has a hidden secret. An ultra-thin keyboard which slides out from under the handset! As serenely as it appears it slides invisibly, effortlessly away – a modern icon of mobile style and design with an extra competitive edge.

The new Prada phone by LG is the highly anticipated successor to the original Prada phone, which first brought Prada together with LG, one of the most advanced technology companies in the world.

The Prada phone made history as the first full touch-screen phone to reach the market. With all the characteristics of the most digitally enhanced phones it was also a powerful aesthetic pioneer and quickly established its hold on the industry with over 1 million design-conscious users demanding handsets.

Its elegant good looks combined with a digitally sophisticated interface made it instantly appealing. The culmination of Prada research and development in the complete interior as well as exterior design and functionality of the phone and accessories was key to this success.

The unique QWERTY keyboard available only with the new mobile is designed for maximum ease of use. The metallic feel makes it a pleasure to touch and type, complimenting the slick design aesthetic. The silver keyboard along with the additional on-screen, call and hang-up buttons gives fresh tactility to the original minimal concept.

Other major enhanced features include 3G compatibility with video calling, 7.2Mbps HSDPA, full HTML browser, the 5 mega pixel camera with Schneider-Kreuznach certified lens, and Wi-Fi accessibility.

This second generation of Prada handset if you like by LG is not just for pleasure, as you may already have realised, this is a luxury design accessory that sports some major improvements in comparison to its predecessor. This will allow it to compete on every level with some of the latest mobiles, hand held devices and smartphones currently in or coming into the market.

The latest, new Prada mobile will be available with a starting price of 600 Euros through major mobile dealerships in Italy, UK, France, Germany, Spain and Netherlands in the 4Q of 2008.

[via PC World, Electronista]

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