As a creative advertising campaign for promoting TechnoMarine waterproof watches, Thinkmodo created a underwater bar in New York. In the swimming pool, people walking, dancing and breathing with the help of innovative scuba diving gear. Check out this unconventional luxury, who knows, this might just be a so far undiscovered market.

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Its been a good few years since the well known good old Volkswagen Beetle was refreshed. Today at the New York Auto Show, this is exactly what VW decided to unveil, the objective was simple and as quoted below by VW’s global marketing director Luca de Meo.

Bring back the spirit of the original, i.e., make it affordable, tough, and easy to use; reconnect with the emotion of the car; and bring the shape and concept of the original into the 21st century.

Apparently the new redesign has been in the works since 2007 where they took the original beetle and completely redesigned it from scratch, it may not look very different from the ones which we see out on the streets at present. But there have been a number of subtle differences to its shape to make it more appealing to not just women, while trying best to maintain its traditional distinct looks.

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A while ago, we wrote about Wafaa Bilal, professor from New Your University that wants to put a camera implant in his head. Recent news shows that Wafaa Bilal managed to do that, so let’s have a look how does his camera work.

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Our lifestyle has drastically changed over the years. Life is much faster than before and today time is everything. Since time is an important factor, there’s always a need for different ways of transportation. Public transportation in a big city such as New York doesn’t always work well, but luckily we’re going to see some new and alternative solutions.

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Sharp has introduced its LE700 series LED TVs, using edge-lit LED backlight technology instead of CCFL. Unlike Sony, Samsung, Toshiba and Vizio, Sharp’s LE700 series have no local dimming function.

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The lack of local dimming means that, in tests, the blacks in bright scenes won’t be on par with the best of those TVs above. The Sharp LE700 series lack both video streaming and use of Yahoo’s widget platform for services such as Amazon or Flickr.

More information after the break…

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The New York Auto Show 2009 has started! Here is just a summary of some of the new cars revealed this year so far, pictures courtesy of the AutoBlog

Ferrari 599XX

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The big coupe’s bodywork has been reworked with plenty of carbon fiber aerodynamic bits and the interior features a full race cockpit complete with lightweight Alcantara seats and a full roll cage, a marked change from the standard car’s leather-lined grand tourer accommodations.

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