For $180 a pop, the latest Sweet 35 Optic is a new product from Lensbaby Optic Swap and the first model of its 35mm focal range.

The new lens has an internal aperture with 12 blades, controllable via the aperture ring on it, it can be changed from f/2.5 to f/22. The objective is composed of four elements of glass – laminated to reduce chromatic aberration, the ghosting or flare’s site – arranged in 3 groups.

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Photokina – Tilt transformers from Lensbaby

On September 26, 2010, in Digital Cameras, by Salman

Photokina is on a roll and so are different companies that aren’t letting go the chance to launch their products in the presence of the world media. Though we have discussed about the likes of Pentax, Fujifilm, Panasonic and Sigma and their new photography gadget yet one must not consider Photokina to be the gathering of industry biggies only.

Some of the regular players keep popping in and so is the case with Lensbaby. Tilt transformer from Lensbaby is one product that is doing rounds in Photokina and attracting plenty of attention.

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