After having the exclusive opportunity of seeing first hand the brand new Black Label Series LG Chocolate BL40 last week, here’s my first impressions of the new phone from LG and also some photos and videos from that night. It was one of the best LG events I’ve ever attended, LG wanted the launch night to be extraordinary and to do that they invited UK designer Wayne Hemmingway to celebrate the launch of the BL40.

What every phonemaker wants to accomplish when they launch a new handset is for people to think that it is like no other. For the LG BL40, LG wanted its first impression to be the phone of the future, to have an iconic design which makes it standout and distinct from any other.

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