Review: New LG Chocolate BL40

On November 16, 2009, in Cell Phones, Product Reviews, by KLS

One of the most controversial discussions regarding LG’s new addition to Black Labels Series phones is how will the new shape of the BL40 perform? Thanks to LG who recently sent us the new Chocolate BL40 for a review, we’ve been able to test it out. For those who like a reminder of what the BL40 is technically capable of.

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Yes, another LG phone we’re testing at the moment! While we are in the middle of reviewing the LG GW520, we’ve also been kindly sent the new LG Chocolate BL40. We’ve talked about the BL40 quite abit in the past and it has been mentioned by a number of tech blogs due to the radical changes it has had compared to its predecessor.

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After having the exclusive opportunity of seeing first hand the brand new Black Label Series LG Chocolate BL40 last week, here’s my first impressions of the new phone from LG and also some photos and videos from that night. It was one of the best LG events I’ve ever attended, LG wanted the launch night to be extraordinary and to do that they invited UK designer Wayne Hemmingway to celebrate the launch of the BL40.

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What every phonemaker wants to accomplish when they launch a new handset is for people to think that it is like no other. For the LG BL40, LG wanted its first impression to be the phone of the future, to have an iconic design which makes it standout and distinct from any other.

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The next generation Black Label series LG Chocolate BL40 which sports a 4-inch 800×344 (21:9) multitouch screen has had its promotional video leaked onto YouTube. In addition to specs we already knew about. A few more of the rumored specs confirmed, namely LG’s in-house Active Flash UI, WiFi, 7.2mbps HSDPA, A-GPS and a 5mp camera with flash. See the video after the jump…

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LG Chocolate was the best selling LG handset ever, selling over 21 million units worldwide. Now LG has plans to release the second generation LG Chocolate, which will be fully unveiled in August.

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Gallery and details after the break…

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Are you a chocoholic? There aren’t many people I know of who don’t appreciate the addictive satisfaction you get from chewing a chocolate bar. But for those who are really lazy and I mean really lazy and don’t even have time to do that, Le Whif is the latest innovation that may help you solve that problem. Le Whif will go on sale by the end of this month in four luscious flavors: mint chocolate, raspberry chocolate, mango chocolate, and plain chocolate.

Harvard professor David Edwards, lead inventor of Le Whif, says: “Over the centuries we’ve been eating smaller and smaller quantities at shorter and shorter intervals. It seemed to us that eating was tending toward breathing, so, with a mix of culinary art and aerosol science, we’ve helped move eating habits to their logical conclusion. We call it whiffing.”

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