Sony Ericsson have today announced their first new entry of 2011 into their Xperia phone lineup. The Xperia arc will be an elegantly designed, candybar shaped smartphone with a thin body, slimmest part measuring just 8.7 mm. It boasts an extra wide 4.2″ multitouch ‘reality display’, with Mobile BRAVIA® Engine for ultimate multimedia experience.

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Today’s LogicBuy gadget deal is for the latest Sony BRAVIA 2010 model – KDL40EX500 40-inch LCD HDTV. With this stunning Sony BRAVIA EX500 series HDTV, you can enjoy full HD 1080p resolution, outstanding contrast and sharp images. Enjoy motion performance with the Motionflow 120Hz technology, which reduces the blur when watching fast moving sports, movies and games.

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When it comes to selling a product then organizations can go to any extent. We already know how various tech ideas have been integrated with TV sets just to lure customers but I had never thought of something which is so obvious. Sony has turned the very basic step of television and play station integration into reality by launching Sony Bravia KDL-22PX300 with a built in PS2.

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Sony has unveiled their new range of Blu-ray home cinema systems, one of their most comprehensive series ever. The focus of this launch is so that hopefully there will be a suitable system to meet the entertainment needs of everyone. The latest range features two all-in-one systems, the BDV-E300, BDV-E800W, offering Full 1080p HD video, DVD upscaling and virtual 7.1 channel sound with wireless rear speakers.

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The BDV-Z7 compact system is perfect for smaller rooms and gives a virtual 5.1 surround sound experience without the need for rear speakers.

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The other four packages, the BDV-360FS, BDV-360IS, HTP-BD36SS and HTP-BD36SF, combine the BDP-S360 Blu-ray player with sleek amplification and speaker packages, for high quality home cinema in a box. Check out the full press release after the jump…

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Many of you will remember the Sony BDP-S360 Blu-ray player which we featured back in April. As you may know we recently had the opportunity to under take a twitter based interview with Sony’s Blu-ray specialist Mr Eric Kingdon. Though timing was shortly, the below were the questions we asked based on what readers have sent us via Twitter and what Mr Kingdon commented in response.

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Remember the Sony BRAVIA WE5 which had very clever presence sensors that could switch themselves off? Sony has probably realised that many don’t actually believe this (including a mate of mine!), so they’ve created this infographic so that it can be explained more clearly.

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Sony have unveiled the BRAVIA Z5500, the newest member of the Motionflow 200Hz family. Like the BRAVIA WE5, the Z5500 also has a number of eco-aware features as well as an ethernet port for adding applicast RSS feeds and downloading widgets. The Z5500 also includes the energy saving switch that was unveiled with the WE5 model, check out the full press release after the jump.

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