Here’s a new and more detailed clip featuring Sony’s latest SmartAR technology. For those that couldn’t quite get the point Sony was trying to get across – whenever one happens to use their smartphone’s camera to click pictures

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Augmented reality has come a long way since we first talked about it two years ago. Though the technology itself remains largely in its experimental phase, its potential for future applications of use is tremendous. Recently, Sony has been working on abit of AR themselves and they call it SmartAR.

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We’ve spoken quite abit about augmented reality (AR) apps lately, but until now all of which have been based within applications. However, if you have the iPhone 4 or the latest iPod Touch, Occipital, a company that has developed a panoramic photo iPhone app that you might fancy trying out.

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Augmented reality (AR) apps have really taken off in the last two years. Hidden Sky is an augmented reality application for the iPhone 3GS and iPhone 4 that allows you to explore the many satellites that orbit the Earth, the planets, and other objects in the sky.

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Augmented reality apps have been an integral part of Android based phones and Android users have craved for different apps based on augment reality. There have been a genre of coders that have always wanted to have their own augmented reality apps and if you are one of them then Qualcomm has some exciting news for you.

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If there ever were such thing as post World Cup blues then this would be the geeky way to cure that condition. ARFootball is an iPhone application which has definitely been inspired by the World Cup lets you play footy via augmented reality technology on your iPhone.

It is a simple iPhone 4 app that enables the user to juggle a virtual football at their foot. The app offers different level of difficult and allows you to play in free play mode or arcade mode.

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Augmented reality (AR) has been one of the coolest functions of smartphones from the last year or so, but this function has largely been used in conjunction with sat nav apps and shopping apps. This year at the MWL (Marketing Week Live) from June 29 – 30, however, the event is going to set the bar higher than ever before for AR technology. The once yearly event is about to claim the first ever augmented reality iPhone app, designed exclusively for a live exhibition.

This new app will enable visitors at MWL2010 to keep up-to-date with real-time feeds

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