Web conferencing is no longer a technical innovation that is specifically for larger enterprises. This advancement has been expanded to facilitate even small and mid-size enterprises as high bandwidth and high-speed connections are available for anyone, all over the country. More than 24 percent of households today have a high speed connection, compared to what was used back in 2004.

As far as video conferencing is concerned, this means of technology is extensively used by the youth of today. Statistics suggest something worth considering: almost 79 percent of the survey respondents used video conferencing for communicating with their friends in dedicated video conferencing rooms, according to the Interact Technology website.

Although both web and video conferencing have the same objective in connecting individuals in a single platform, there is a thin line in between what differentiates each of these technologies. Following are the differences that make the purpose of communication a bit different in each case.

Roles Played By Web Conferencing

In web conferencing, employees actively participate and collaborate, making teams more instant and effective. The 24/7 access and availability of users means steady, on-going input and removes the hassle of managing time and cost of users. In addition, companies use web conferencing to increase their social networking as this will give them an edge over others in their industries. This helps them gain an immediate advantage in the battle to achieve the bottom-line results while using the fewest resources.

There is another benefit of web conferencing that is mostly known as the “Green Advantage.” It has been proven that business travel can account for nearly 50 percent of the company’s carbon footprint. For the corporations who have adopted the green marketing strategy, web conferencing can work as a significant component in terms of making a positive contribution.

Roles Played By Video Conferencing

In contrast to web conferencing, video conferencing uses the advantages of video and audio recording services to connect its audience. This is, however, done at a smaller scale in comparison to a web conference, where many individuals can unite at a single unit. Such a conference is done for interviewing employees in recruitment, sharing information, or to give a briefing about something.

With the passage of time, this means of communication has upgraded and it now also provides facilities such as sharing documents, using whiteboards for explanations, and computer-displayed information to enhance discussion of important issues.

Other differences that deserve a mention are the following:

  • Equipment Requirement

In a video conference, you need to have a webcam and a microphone to communicate with individuals through a computer. However, in a web conference, there has to be software that everyone involved needs to install before getting connected with each other.

  • Cost

In comparison to video conferencing, web conferencing usually has a lower cost attached to it. In web conferencing you don’t need to pay for the bandwidth and good lighting. However, video conferencing has been focusing on its cost effective measures and is leaning towards web conferences as a competitors.

  • Sight

The advantage that video conference has over web conferencing is that it can help its users focus on the other participants through their body language and attire instead of only communicating through online messaging or voice call. But if the point of meeting is to convey important information, video conferencing may not be necessary. It’s less important in that case to present yourself in front of an audience than it is for you to simply share the information. In this case, web conferencing is preferred.

However, today these differences are fading away as video conferencing – like Blue Jeans’s system – has been upgraded with fast paced trends of technology. The clarity has come up to the mark of a web conference. In other words, these advances are allowing even households to access the same kinds of communication facilities that were previously the exclusive property of businesses.

The Bottom Line

In a nutshell, where face to face meetings via video conferencing create a strong impact in terms of communicating beyond borders, the significance of web conferencing cannot be neglected. Although both are different means of communication, both have very crucial roles to play in any particular scenario. For instance, in a situation like interviewing a candidate, video conferencing is more likely preferred by companies as the employer would like to know the candidate’s personality, their individual attitude, and values. But in another situation when information about the company’s position is needed, web conferencing can help. It can be done through online messaging or audio calling. Thus, you need to be aware of the usage and benefits of both web and video conferencing to grow and expand in the market.

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