Technology giant Apple seems to have lost its way a little recently. The recent announcement of the new iPhone 5S and the cheaper iPhone 5C has been met with a distinctly underwhelming response. Although these new models feature innovative fingerprint sensors, critics have been quick to point out the lack of innovation elsewhere and the fact that the number of megapixels for the camera has remained the same as before. Share prices in Apple have dropped alarmingly by 5% – a decrease in value attributed to the lukewarm response for the new iPhone and its very high retail price.
However, although the latest edition of the iPhone may not have set the world alight just yet, Apple has an incredible track record for producing amazing and innovative products which everyone in the world seems to want to get their hands on. Here are some of the very best Apple products in history.
Let’s start with one of the company’s first products. The Apple II personal computer was the thing that really put Apple on the map. Mainly designed by Steve Wozniak, the Apple II entered the market in 1977 and it did not take long for the machine to become the fastest-selling personal computer of its time. Although it cost over $1000 to buy – a staggering figure for the time – this high price point did not discourage consumers from buying the product in their thousands. You certainly would not sell your state of the art Macbook Pro to get one today but, at the time, the Apple II was a highly advanced machine.
It is a testament to the colossal success of the iPod that the name of the product itself has etched a permanent place in the consciousness of millions of consumers worldwide. This is one of the marketing strengths of Apple — the fact that the names of so many of their products become so closely associated with similar releases from rival manufacturers. Although MP3 players had been on the market for a while before the release of the iPod in 2001, it did not take long for Apple’s new innovation to dominate retail sales.
Despite the less than enthusiastic response to the latest version, Apple’s iPhone series has been a runaway success. Ever since the launch of the first model in 2007, the iPhone has been the must-have technological accessory for millions of phone users worldwide. Astonishingly, sales of iPhones account for over half the revenue generated by Apple. Perhaps it is this fact that has so many investors worried by the generally negative response to the latest model.
As much as the iPhone has in the smartphone sector, the iPad has dominated the tablet computer market since its launch in 2010. Incredibly, Apple co-founder Steve Jobs first put forward the idea of the iPad way back in 1983, when technology such as this was unheard of. He mentioned at the time his desire to ‘put an incredibly great computer in a book that you can carry around with you’. This vision became reality twenty-seven years later in highly spectacular fashion.