Not particularly being the ‘Top Gear’ type petrolhead, I admire hybrids and hybrid technology. If you’re in the UK, I’m sure you’ve seen the latest Hybrid version Toyota Auris at some point on the road. In relation to this, Toyota and glue isobar have teamed up to create a film.
The film uses cutting edge film projection technology to showcase Toyota’s innovative hybrid technology. Of course, the aim of using this method of film production isn’t without its purpose, it is in hope that the film will also inspire them to find out more about the benefits of hybrid technology in the new Auris.
Toyota and glue Isobar to launch ground-breaking film
Toyota is to launch a cutting-edge film featuring the latest projection mapping techniques to showcase the unique Hybrid technology now available inside their new Auris.
The film, developed by glue Isobar, is designed to portray the vehicle’s extraordinary ability to constantly recycle the energy it uses.
The 3D projection shows the car transforming; its bodywork peeling back to reveal a glowing blue light which symbolizes the car’s Hybrid energy.
The energy then escapes from the car and ‘energises’ objects in the surrounding environment. Upon reaching a crescendo, the sequence then reverses, with the energy being drawn back into the car, thus demonstrating how the Auris Hybrid gets its energy back and deliver exceptional fuel economy.
The documentary-style piece, which is intended to appeal to a tech-savvy audience, was shot in one take on location in a tunnel in London’s Shoreditch. Witnessed by passers-by, the film is accompanied by an original and immersive audio track.
The film will be seeded via digital channels on 7th October and further social content will be curated and hosted on a dedicated campaign hub at ‘www.getyourenergyback.co.uk’.
The film has been produced by glue Isobar’s digital film unit, Superglue, which counts Gavin Rothery, the VFX expert behind the special effects on Bafta-winning film Moon, as one of its team members.
Find out more about the film here, for those who are interested, we hope to be able to post links of the film tomorrow.
Thanks to Annabel for the tip!