The latest full touchscreen phone to be launched by the Korean phonemaker is the Samsung Wave 723 GT-S7230E, and will be based on Samsung bada platform. According to the manufacturer, this phone will bring application-centric interface that will allow us to access their applications with ease and directly. In addition, this phone will have Social Hub feature that will allow you to stay in touch with your friends and family at all times. As for the hardware features, Samsung Wave 723 GT-S7230E comes with 3.2-inch touchscreen and with 5-megapixel camera with flash. In addition, this phone offers A-GPS support, Bluetooth 3.0 and WiFi 802.11b/g/n connectivity.

Of course, Samsung Wave 723 GT-S7230E will have full access to the social networking sites and access to the Samsung Apps Store. Just don’t get this phone confused with an Android phone, because this was never Samsung’s intention. The Wave723 comes with 90MB of internal memory but you can easily expand its storage space with a microSD memory card. In addition, it will be able to play MPEG, H.263/H.264, DivX and XviD video files.

Overall, the Samsung Wave 723 GT-S7230E is a phone for those whom have been interested in Samsung’s own app store venture, we should see it first in September 2010 in Germany while we expect to see it arrive the rest of Europe, Asia and African market thereafter. Price remains undisclosed for now.

[via iTechNews]