The word giant has lost its definition since companies like Apple, Google, Microsoft etc started to reach out for every possible boundaries of the online market which no one had ever expected. To take another tactical leap, Apple has decided to launch TV shows at the cost of 99 cents in order to curb down the likes of Hulu and Netflix.

Steve Jobs is a member of the board at Walt Disney Co., NBC Universal and CBS Corp. and is said to be the largest shareholder in the same. This helps the rumors about the above three companies also joining in to help Apple come up with 99 cent shows. If sources are to be believed then Apple viewers will be able to rent shows for as long as 48 hours from News Corp.’s Fox and enjoy them at their leisure. Such a deal will surely pump up the value of Apple’s devices like the iPod Touch, iPad and iPhone as Apple will have access to some of the very famous TV shows under their control. This will also help Apple fight against the likes of Amazon, Hulu and Netflix etc. that are actively offering their own online video services.

“This is a smart move by everyone,” said David Bank, an analyst at RBC Capital Markets in New York. “Something like this a la carte rental service is an incremental opportunity.”

It is expected that the shows will be free of commercials. An official word should be available on 7th September (pretty close) when Apple holds its press conference.

[via Bloomberg]

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