If you’ve become a fan of 3D TVs lately, you’ll fancy this quick clip. Directed by Jonathan Glazer (Blur, Radiohead), the advert you may have seen already has been designed to be seen on both 3D and 2D TV sets. The idea behind viewing it in 2D is that it gives viewers the chance to imagine what the advert will look like in 3D. Its still not too late for you to watch this year’s World Cup in 3D at home too and Sony is giving you a taste of what it will be like. Anyway, here’s the video featuring the making of the ad…

And if you haven’t actually seen the ad, here it is…

For anyone who wants to see it in full HD 3D, you can visit selected Sony Style stores and Sony is also recording select World Cup games in 3D too.