Plugging your iPod into your PS3 is one thing, but to really appreciate the musical genius that is Katy Perry pretending to like women, you need to be able to watch the video. (She strokes a cat! Suggestive!) With Sony bringing existing free service Vidzone to PS3, you will be able to stream and watch music videos from a catalogue of thousands in between gaming sessions.

Better still, you will be able to organize your favorite tracks into playlists and watch them remotely on your PSP. In addition, Vidzone’s extra services will be available for a charge, such as downloading tracks to your mobile phone. So far there’s been no official announcement about which artists you can expect to see on Vidzone, but the existing online service already featuring big name artists like Madonna, Biffy Clyro and Usher. When you consider that the Sony family includes the Sony BMG record label (with artists from Beyonce to The Ting on the books) it should be ensure a constant supply of quality tunes to watch.

Vidzone will come to PS3 early, and not content with inking this deal, Sony is planning its own film and music download service. Talking after the Leipzig Game Conference SCEE’s president David Reeves explained, ‘’we are most comfortable working with Sony and them (Vidzone) on a new project like streaming service, but it doesn’t mean that the download service in the future will be Vidzone. It might be a Sony service.’’ Whether Sony goes solo or makes a deal with a rental outfit Like LoveFilm, it could be time to upgrade your hard drive.
[via ps3news]