A bit of car tech to start off the morning folks. This is the LRX concept from Land Rover. Its the car maker’s bid to create a vehicle just as good as their existing hefty off road 4X4s, but with significantly reduced carbon emissions and increased MPGs; in other words, the most efficient car they will ever have producted. We know this is possible, but it will be pricy and in addition to that Land Rover isn’t doing so well. From last December through next month, 1,800 employees have either been laid off, released or asked to leave. Our government (UK) have already given Land Rover a £27 million ($38 million USD) loan to help put the LRX into production, but once its done doing that, will this car be as popular as any of its other not so eco-friendly models? One thing is for sure, its not going to be cheap.

[via Autoblog]