Sony yesterday launched its PlayStation Home Beta service the PlayStation 3 (PS3) in the United States. The service allows PlayStation users to create avatars and interact with others in a virtual world. Sony Pictures Home Entertainment and Paramount Pictures are providing exclusive content for the service, including interviews and video spinoffs of films.

PlayStation 3 users can access latest Home service via a free download. However, those wanting to start a club or online community will have to pay an additional fee and some content will also require payment.

For those in the US who haven’t had the chance to check it out, here’s the official trailer from Sony.

And here’s a demo video of Home in action.