BMW turns Microsoft Surface into their Product Navigator…
The BMW Product Navigator is basically an automobile themed Microsoft Surface. By implementing Microsoft’s new technology, BMW hopes to enable prospective customers to build and customise their next bimmer (to a limited extent) rather than having to scroll around a garage looking for the vehicle with the colour that they’re hoping to see. To be honest, bimmers don’t have that much customisation and their colour range……? So I don’t know how useful this is, but it is a good excuse to get hands on with the Surface for some fun…
[via Engadget]
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This is a nice reminder of how technology tends to be spread around to those that can make use of it. A new item is created, and at the same time, large or quickly-growing companies are searching for new items that can give them an edge. When they meet, as shown in this example, the exchange and business dealings can proceed quite readily.
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