The BMW Product Navigator is basically an automobile themed Microsoft Surface. By implementing Microsoft’s new technology, BMW hopes to enable prospective customers to build and customise their next bimmer (to a limited extent) rather than having to scroll around a garage looking for the vehicle with the colour that they’re hoping to see. To be honest, bimmers don’t have that much customisation and their colour range……? So I don’t know how useful this is, but it is a good excuse to get hands on with the Surface for some fun…
[via Engadget]
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This is a nice reminder of how technology tends to be spread around to those that can make use of it. A new item is created, and at the same time, large or quickly-growing companies are searching for new items that can give them an edge. When they meet, as shown in this example, the exchange and business dealings can proceed quite readily.